Most Internet Marketing Agencies do not know how to use a Web Application Firewall (WAF) and many don't even know WHY to use one. The ability to shape traffic and eliminate bots that eat your website's bandwidth, make your site slow and frustrate users is crucial in today's competitive digital environment.
2015 was the year of Negative SEO & Bad Bots. The norm is more than 50% of traffic coming from bots. The sophisticated bots hang out it good neighborhoods and mimick real users. Some of them steal & duplicate your content. Then these bad bots pepper the internet with your content inserting themselves between you & your prospects. Other times, they are satisfied with Google tagging your site with a penalty and watering down your link profile. Foreign adversaries and unethical online competitors have been killing the SME Market.
If you are a small or medium size business, you will struggle competing online without using Negative SEO identification and mitigation techniques. If you to want compete in eCommerce & SEO, you need the protection of a Web Application Firewall (WAF) such as WordFence, Distil, Incapsula or Cloudflare. Because your typical internet marketing service is not well versed in Cyber Security, don't how to administer web application firewalls nor do they typically have Network Engineers within their stables, the potential gotchas and pitfalls have become ever more prevalent. Mysearchology internet marketing consultants are schooled in these disciplines and and will help your company cross these chasm or disconnects between departments and disciplines.
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