Most Internet Marketing Agencies do not know how to use a Web Application Firewall (WAF) and many don't even know WHY to use one. The ability to shape traffic and eliminate bots that eat your website's bandwidth, make your site slow and frustrate users is crucial in today's competitive digital environment.
Negative SEO and bad bots are two significant threats that SMBs face in the digital landscape. Negative SEO refers to the use of unethical and malicious techniques to harm a website's search engine rankings, while bad bots are automated programs that are used to scrape website content, steal data, and launch attacks
Negative SEO attacks and bad bots can have a significant impact on SMBs. These attacks can harm a business's reputation, lead to a drop in search engine rankings, result in financial loss, and create legal issues. Recovery from these attacks can also be time-consuming and resource-intensive, and SMBs may require professional assistance to recover from such attacks
Negative SEO & Bad Bots are here to stay. The norm is more than 50% of traffic coming from bots. The sophisticated bots hang out it good neighborhoods and mimic real users. Some of them steal & duplicate your content. Then these bad bots pepper the internet with your content inserting themselves between you & your prospects. Other times, they are satisfied with Google tagging your site with a penalty and watering down your link profile. Foreign adversaries and unethical online competitors have been killing the SME Market.
If you are a small or medium size business, you will struggle competing online without using Negative SEO identification and mitigation techniques. If you to want compete in eCommerce & SEO, you need the protection of a Web Application Firewall (WAF) such as WordFence, Distil, Incapsula or Cloudflare.
Because your typical internet marketing service is not well versed in Cyber Security, don't how to administer web application firewalls nor do they typically have Network Engineers within their stables, the potential gotchas and pitfalls have become ever more prevalent. Mysearchology internet marketing consultants are schooled in these disciplines and and will help your company cross these chasm or disconnects between departments and disciplines.