Expert web marketing Kung Fu from MySearchology encourages discipline and confidence when confronting an adversary – specifically, larger and stronger opponents
During childhood, some of us had the opportunity to study martial arts. For many kids, we were there for one reason only – to be a ninja. While we hoped to punch a few criminals and swing the nunchucks, our instructors had something else envisioned for us. They wanted to encourage discipline and confidence when confronting an adversary – specifically, larger and stronger opponents.
As a small business, you too may have visions of grandeur, however, there may be a larger and more dominant competitor standing in your way. How do you win when facing this harsh reality?
Some online marketers feel compelled to go after a stronger rival head-on, slugging it out in hopes of eking out a victory. But there may be a more sensible way of dealing with the giants in your industry, sector, application or domain.
Strike Pressure Points
It’s not a surprise that large, well established companies can bid some keywords so high that it does not make it economical to compete for them online. The mistake that many small businesses make, which gives them almost no chance of outranking their bigger competitors, is targeting the wrong keywords. A small business that sells insurance won’t be able to rank their website higher than the biggest companies operating in the mortgage industry for the keyword ‘insurance’. Those big companies are so established online, and will be investing so much in SEO each month, that it would likely take years for a small business to rank in the top 5 for that keyword. By the time they did so, they probably wouldn’t even be classed as a small business anymore .
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